I just posted a somewhat lengthy blog essay over at the USC Center on Public Diplomacy blog. It promotes Robin Brown‘s argument for a social network approach to the practice and study of public diplomacy.
As academics from various disciplines begin to look more aggressively at theoretical frameworks for public diplomacy scholarship, I think that social network analysis will be prominent. This insight isn’t exactly new -see the interesting work of Ali Fisher and Steven Corman – but I think it bears repeating. More importantly, I think that a social network approach isn’t just a programmatic way to study public diplomacy. It’s a valuable tool for evaluation and measurement that can directly impact how PD is both assessed and formulated.
There’s of course “room” for other theoretical perspectives and contributions (especially in normative, media, and critical theory), but social networks will increasingly offer compelling empirical measures that can speak to immediate concerns over the structures of influence – the terrain that PD and diplomacy must navigate in an informed way.
Some more thoughts on theory, networks, and PD
March 10th, 2010 | by Craig Hayden | published in Public Diplomacy & Strategic Communication
Reader Response: Donna Oglesby
November 2nd, 2009 | by Craig Hayden | published in International Communication Issues
Evidently, my webhost and word press account are causing me some reader relation problems. Therefore, I’ve reposted a comment that would have been available on the last post in a perfect world where all websites run smoothly. Donna Oglesby, a veteran Foreign Service Officer (USIA) and Diplomat in Residence at Eckerd College, had this to say about “Public Diplomacy Debate Reflects Bigger IR Questions“:
Public Diplomacy debates reflect bigger IR questions
October 28th, 2009 | by Craig Hayden | published in Public Diplomacy & Strategic Communication
Bruce Gregory’s interesting keynote at the George Washington University’s Global Engagement event a few weeks ago triggered an interesting response by the esteemed Amb. William Rugh, a professor of Public Diplomacy at The Fletcher School, Tufts University (and renowned for, among other things, very important scholarly work on Arab media). Bruce Gregory graciously shared this email response, and his own rejoinder to Rugh, so that others in the blogosphere could weigh in.