Labels and Credibility

April 15th, 2010  |  by  |  published in Public Diplomacy & Strategic Communication

So I was at the Confucius Institute at the University of Maryland this week doing some research for my book on comparative public diplomacy. I had a great discussion with the directors of the program. They offered a number of insights and were very welcoming. I’d like to share something that came out of the meeting that adds some perspective to recent US attempts to rehabilitate US public diplomacy strategy. The individuals I spoke with seemed pretty sure what they did was not public diplomacy – and were somewhat ambivalent about the term cultural diplomacy. For the Confucius Institute – their “mission” was primarily defined as education and educational partnership.


  • Amb. Casamitjana: I sign off on prearranged tweets & post myself. I don't share personal info. Convey fopo of Mex. Govt.
  • How can groups like Sister Cities benefit from social media? Get the message out!
  • : must think broadly about interlocutors for diplomacy. Social media can help connect/identify.
  • Mex amb. Casamitjana : states suffering from legitimacy crisis for public policy. Sounds like Castells on network power.
  • : social media punishes moderation. Rewards extremist politics. Don't know where this is going.